The massage device industry holds promising prospects and is projected to experience sustained growth. Key development trends within the sector are primarily characterized by value innovation, advancements in intelligence and personalization, as well as the expansion of niche markets and global reach.
Continuous Market Expansion: China has emerged as one of the world's largest markets for the R&D, manufacturing, and consumption of massage devices. In 2024, the overall market size for massage devices in China reached 36.91 billion RMB; furthermore, emerging product categories-such as smart massage devices-are projected to see their market size surpass significant thresholds by 2030.
Core Growth Drivers: The industry's growth is primarily driven by a confluence of factors, including an aging population, an expanding demographic suffering from sub-optimal health conditions, and rising health consciousness coupled with increased purchasing power among residents. Additionally, the widespread adoption of "shared massage services" in commercial settings-along with robust growth in export markets (with China's exports of massage and health-care devices reaching 4.72 billion USD in 2024)-have injected further vitality into the industry.